About mens fitness franchise
Men understand that Image is everything. This is why we decided to remove one of the m’s in the word Scrimmage (the practice game or the game before the game). By removing an m we could emphasize the word image. At ScrImage we know that how a man sees himself is very vital to every aspect of his life. That’s why every component of this concept is designed to inspire men to play to win, practice for life and exercise their will to win.
man fitness - Target Market
The focus is on the de-conditioned male who is 40yrs old and older. Men
in this age category find themselves dealing with depression, hypertension,
high cholesterol, diabetes, cardiovascular disease and the list goes
on. This group has amassed more wealth than any other in the history
of Western Civilization. They will inherit estates worth over $10 TRILLION,
50% more than the market value of stock traded on the New York Stock
Exchange. They shy away from old-style gyms because of the complicated
machines and time consuming workouts. Simply put; they no longer feel
comfortable in these types of gym. This is why ScrImage was born and
is ultimately the answer to these problems.
The ScrImage Workout - mens fitness equip
The ScrImage workout is a circuit format with hydraulic
equipment that
targets all the major muscle groups in the body. The workout is very
easy, repeatable and produces no muscle soreness. Men discover that
in just 30-minutes they can complete 3-sets, burn fat, tone and build
muscle
in this fast, fun and effective system. The workout is fun. The time
spent is rewarding and the results are fantastic.
Why Hydraulic mens fitness equipment?
Hydraulic resistance is designed to target every major muscle group in a 30-minute workout. Hydraulic resistance is a double concentric workout. Each circuit machine is designed to work opposing muscle groups in a push/pull manner. The more effort and repetition employed on each machine the more calories burned. Since there is no eccentric or negative resistance this greatly reduces the chance of injury, eliminates muscle soreness and creates a non-intimidating system for the de-conditioned male. Hydraulics automatically adjusts to speed and force, individual fitness levels. In other words athletes can use it. It’s perfect for the overweight and great for seniors. Hydraulics provides a no injury risk, fluid motion, and full range of motion resistance.
About AeroStrength Fitness Equipment
One of the biggest advantages of ScrImage is the quality of its AeroStrength equipment. Each piece of equipment has user friendly and user adjustable resistance settings to maximize results and avoid reaching a plateau in personal fitness goals.
The AeroStrength line is the only one in the industry that was designed after heavy consultation with an ACSM (American College of Sports Medicine) exercise physiologist. This means that when you sit on this equipment your body will be in correct posture with joints properly aligned.
The padding is made of very thick, closed-cell, high-density foam that will stand the test of time MUCH better than the thinner foam does.
The upholstery is sewn on not wrapped and stapled and is constructed with medical grade vinyl, which is less porous and reduces the build up of bacteria.
The cylinder and frame are firmly connected by commercial grade connectors with close-tolerance spacing resulting in tight, smooth operation.
The cylinder is designed specifically for the fitness industry, (vs. a refurbished automobile shock absorber) with high-grade hydraulic fluid inside to deliver a smooth, quiet, dependable and durable action for long-term use with minimal maintenance and almost no failure.
Last but not least is the frame. Instead of a light-weight, 12 gauge 2”x2”, we use a hefty 11 gauge 2”x3” boxed frame with a broad “footprint which adds both stability and strength, meaning it holds up better and lasts longer, even under heavy loads.
Exercise Equipment WARRANTY
All of this is backed by a 10yrs warranty on the frame and associated handles, 3yrs on bearings, shaft pins and rod end bearings, 2 yrs on pad-cushion structure, 1 yr on vinyl coverings (excluding ordinary wear) and 2yrs on the hydraulic cylinders.